The stats are in: Video marketing continues to become a more powerful tool to connecting with and engaging your audience.

78% of people watch online videos weekly
Viewers retain 95% of the message in video compared to 10% in text
500 million people watch FB videos every single day

The good news is that most of you own a phone that already has an amazing camera, so continuing, or starting your video journey doesn’t have to be complicated.

Just a quick tip to enhance engagement with your audience is to find your camera lens and looking directly into it.

It may feel awkward at first; however, not looking at the lens may have you coming across as

1. Incompetent
2. Disengaged
3. Inauthentic

Monday Mindfulness

Take a moment and watch the video above. Once you find your lens, speak directly to your audience and they will feel more engaged with you.