Black Friday, Cyber Monday, Purple Tuesday…ok maybe I made that last one up, but you get the point.
It’s the holiday season, and it seems like everything is on sale.
You may be asking yourself if it’s possible to create your own Holiday Offer without feeling inauthentic.
The answer is: Yes.
As wellness providers we are often drawn to the service side of our practice and the marketing side leaves us feeling more that a little uncomfortable.
Why? Well if you’re like me, and my other clients, you’re not a big fan of the commercialism that accompanies the holidays.
Don’t get me wrong, there’s nothing bad about making or saving money, but merely lowering prices can leave one feeling a bit undervalued and disconnected.
I’m here to tell you that there’s another way. It comes from the heart, a space of fun and creativity.
Imperfect Produce, did just this in our most recent delivery by adding the unexpected treat of chocolate to our produce box and asking us to post a pic of ourselves enjoying said chocolate to social media. We get rewarded, and they get more visibility (win:win).
Monday Mindfulness
Take a moment, if you haven’t already, and think about how you can create an amazing offer to your clientele that leaves them feeling cared for, and you with an influx of new business this time of year.
Hello! Question about Dr. Rachel’s offer. She said 50% off the first month and then a sweet treat in the mail for any mom who “shares” it.
Does the sweet treat go to the mom who signed up AND shared it? or for all mom’s who share it? (I assume via social media) How will she manage those shares?
thanks Robyn
Robyn,
This is a great question. My understanding is that for anyone that signs up, they will get both 50% off the first month as well as a sweet treat, so it goes to the mom that signs up. The shares can be tracked; however the sweet treat is only going to those that sign up. Due to shares being easy and not necessarily a ROI, I’d be careful giving away a gift for shares alone.