On a recently family vacation hiking through the Grand Canyon, I realized that some can only be truly experienced in person.
A condor swooping down into the canyon to find food to bring back to her nest.
The glee of a toddler taking in the sights and sounds of an epic adventure.
And, yes connecting and marketing with strategic alliances
I’m not saying give up your social media.
That would be stupid in this day and age.
I am saying that too many business owners are leveraging their online presence too much and ignoring the power of face to face contact with real live human beings.
This week consider setting up a live talk in your local community or meeting a potential referring source for coffee or lunch.
I know that meeting people can be a huge waste of time if you aren’t clear, so I recommend having a complete niche partners referral system. Here’s a few questions from my system.
1. What geographic area does your business serve?
2. What are the characteristics of your ideal client?
3. How will I know when someone needs your product or services?