This past weekend my Rachel, Cooper, and I took an amazing hike right next to a town called Zig Zag.
Which, no huge shock, reminded me of the Zig Zag marketing principle.
Have you ever been envious of a colleagues marketing efforts?
Perhaps you are at a health fair, or on social media, and you think to yourself, “Oh, I should do that.”
There’s just one problem with this strategy: You try it and don’t seem to get the results you thought you would, and ultimately you’re left deflated wondering what the hell went wrong.
Here’s the good news. You’re not doing anything wrong. The bad news…if everyone else is using the same model it becomes saturated, and you get lost in a sea of marketing efforts.
Not to worry, the Zig Zag marketing principle to the rescue.
You Zag while everyone else is Zigging. In other words, show yourself to your audience in a way that people aren’t expecting, a way that ensures they will take notice. Once they notice they can sign-up, share with others, and suddenly you’re on the map.
Acupuncturist, Russell Brown has mastered this technique. While his Southern California competitors were all going to the same health fairs, he decided to go where others were not and even ended up on the Paris Hilton Show (admittedly not his favorite outreach event, but great visibility). Go ahead take a moment and check out the Zag of his Pinterest Account.
Conscious Business Coach, Paul Zelizer, started FB Live last year while no one had even heard of it, and recently launched his Awarepreneurs Podcast as many of his competitors are creating written copy and videos.
Over the last decade, I’ve watch the Zag work time and time again for those willing to try a new direction. Take for instance, bringing meditation into schools, partnering massage and acupuncture services with corporations, creating healing symposiums that everyone said would fail and didn’t. The list goes on and on.
What’s your Zag? Start by thinking about your hobbies. Whether it’s your gym, or your cross stitch club, people really do need what you offer.
And, if you’re really struggling with ideas and implementation, I recommend you check out the One Page Marketing Plan. This can give you the jumpstart needed for a relatively low investment. Don’t forget the goal of your marketing is to be seen, heard, and remembered by those who need you most.
Together is Better,