There’s one word that seems to be on the tip of my clients tongues these days:
I too was hit by overwhelm this past week.
Not in business, but in the cereal aisle. I kid you not, there were over 100 choices.
This made me curious, so I did some research and found out that there were only seven cereal choices in the 1920’s compared to over 1,000 on the shelves today!
So, what do Cheerios and Rice Krispies have to do with marketing? Well, we’ve gone from print media, to ezines, to a now overwhelming number of social media channels from which to promote our business.
And, when that overwhelm kicks in we either start hating our marketing or we shut down completely.
I’m here to tell you that doesn’t need to happen.
You can keep it simple.
Picking just one form of marketing to focus on at a time can help you enjoy and explore your creativity. Set aside some time this week to choose one channel on social media, or one form of face to face marketing to lean into for the month of March. At the end of the month, check in and let me know if your attitudes towards marketing have shifted in anyway.
Interesting right? I remember first being in the US and just getting into a panic at the grocery store with the absolutely overwhelming number of choices…….. crazy! Choice there was to go shop at smaller stores to limit the choices. I still do that. And with more then groceries, limiting my choices actually makes me feel better!
Thanks Jason 🙂
Jason Stein says
Smaller stores. Smaller marketing efforts more consistently. Both will leave you satiated.
Lucia & Jason, this short conversation of yours is right in the core…like the theme.
Jason Stein says
Lis, you have so much to offer and a lot of it is complex, so the trick is to make the complex ideas simple enough that a 10 year old understands. This isn’t to say dumb it down, since most 10 year olds are brilliant. It’s about making your message digestible.