Imperfection is the destruction of creation.
Or, in the words of Wayne Gretzky, “You miss 100% of the shots you don’t take.”
But, as a business owner, what can you do when you feel like you are in a space of creating imperfect content? How can you send copy, video, visual content out to the masses when it isn’t exactly the way you envisioned it before you started? The answer to this is both incredibly simple, and very difficult.
The easy part – Create and share so that your message, or work, can impact others even in its imperfection.
The hard part – You have to let go of the way you think it should be, so that you can share what is. You have to get comfortable with the fact that humans are imperfect creatures, ALL of us.
The bottom line is that what you create will reach and speak to your audience if, and only if, you are willing to peel back a layer and share your business in all its glory and all its imperfection.