Your business has a story. This story helps to ground your brand, and serves as a platform from which to highlight your products and services. If the way you market this story is unclear it becomes much harder to gain traction in attracting your target audience, and harder still for them to share your business with others.
Set aside 15-20 minutes of uninterupted time and write down everything you can remember about what sparked your passion in business. Create a rough draft describing what took you from merely thinking about your business identity to bringing it to life. Now use this information to help infuse a clear sense of your business purpose into your next product or service offering.