What mistakes do you hate most?
Is it being late, missing an appointment, or some other dropped ball?
In my work, the mistake that I hate the very most is when I neglect the marketing knowledge I give so freely to my clients. Especially since I know that the strategies I give my clients WORK in helping to serve more people, save time, and generate more revenue.
This month, as I was launching my new facilitated MasterMind I failed to create any urgency in the offer.
It’s a simple mistake, but I’ve noticed the impact and the kicker is that it didn’t need to happen.
When I launched my new facilitated MasterMind – The Heart Crew, I did a lot of what I teach.
✓ Identify strategic partners who can help get the word out
✓ Invite current happy clients to share on social media
✓ Create a clear landing page with sign up
✓ Watch applications be submitted and have the follow up conversation to enroll the right people into the group
Although there are a few other minor steps, those are the basics in my launch checklist.
And, as far as visibility it worked. I’ve had over two dozen people visit the landing page each day.
Several people filled out the form, but this is where it get’s interesting.
So, if the number of hits on the page are right, why aren’t more people filling out the application?
After reflecting on this I realized my mistake…..there’s no deadline.
Yep, without urgency people feel like they will get the help when their need is higher, but this is often the time when overwhelm keeps people from acting.
Ever wonder why that Continuing Education special or workshop you want has an early bird deadline? Urgency
I’m not talking about manipulation, I’m talking about catching peoples attention in an already chaotic marketplace.
And, so, I’ve changed the copy slightly, reminding people application forms are due by March 30th, and that they can get an extra hour with me by just signing up.
Again, not as a way to hook them in, but to say, this offer is about to set sail, but ya’ll have to stop and get off the overwhelm to fill out the form.
Are you creating an urgency that’s not a gross push or pull, but a stand for your clients and patients to get what they need. Learn from my March mistake.
And, if you’re a business owner or independent contractor who is a provider of wellness (ND, LAc, Nutritionist, Coach, Therapist, Bodyworker) or you know one, then know that you can get a whole team of other individual support with final applications due by March 30th.