“Hey this is serious business!”
Somewhere along the way the idea of seriousness became synonymous with professionalism in the business world. Of course it is important that your clientele be able to trust in you and your product, but I believe the serious meter has swung too far.
Business is suppose to include fun and play. Yes, even in your marketing and sales. This is where it your authentic voice attracts your ideal client, so don’t be afraid to be your silly, quirky, unique self – it’s what sets you apart from the others in your field.
Take a look at the video above and learn three steps you can take to have more fun and play as you are seen in your business.
A Few Special Shoutouts:
Lars Helgedson, CEO and Founder at GreenRope.com
Kathryn Roberts, Holistic and Eating Psychology Coach at K. Foley Wellness
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