This past week, I watched my daughter, Sierra, complete 8th grade and speak about friendships.
Often people want to keep their business and personal lives separate.
I don’t think this is always a bad idea. But, what if you started interacting with your potential and current clients with the same depth and kindness you give so freely to your friends?
What if you started to connect with those people in personal ways that added depth and meaning to the relationship?
Yes, there are times to send out broadcasts to your entire population.
An ezine, a blog, a social media post to educate your audience, and gift them with a helpful perspective.
But, all mass communication all the time doesn’t work.
Think back on this past week. How many personalized emails did you received? How many personalized cards came your way via snail mail?
For most people this number pails in comparison to the mass communication that floods their inboxes.
That means if you begin to reach out to potential clients in a one to one relationship that you’ll be able to form a unique bond. One that is personal, and more trust worthy.
You may think you don’t have time for this individual connection time; however, this is where I’ll challenge you. If you take the time to connect with people below the surface and start really seeing them, not as a widget or your next paycheck, but as an individual, you may find that this time is more valuable than yet another post on social media.
Make a list of 10-20 professional contacts and make a commitment to reach out to one per day. I think you’ll be surprised by how much more meaningful your marketing can become.
Dianne Allen says
Thank you Jason for sharing your wisdom. As I reflected on the personal emails and snail mails I have received, there were a couple of each. I have regularly sent individual personal emails and snail mails to both personal and professional contacts.
I fully agree with connecting below the surface. I have made my list and now will be making the contacts.
Jason Stein says
YES! Simple and consistent is the way to go!