Have you ever received interest from a potential client and thought. “Hmmm, maybe I should refer them to person x, who surely knows more than I do?”
Most of us have been there.
Whether you are in the beginning of your business, or branching out into a new service, it is easy to think of referring your clientelle to someone who has more experience than you.
However, your teacher has a missing ingredient.
Your special sauce.
Yes, you have a special flavor that is uniquely yours.
Consider authors and the saying, “there is nothing new under the sun.”
Although this might be true, the way you bring your business to your clients is special and needed.
Start to identify in words what sets you apart from your competitors and teachers. It will allow you to be more clear and stand out in your marketplace.
Not sure what makes you stand out? I recommend doing some market research.
If you don’t know how to do that, or you’re not ready, then I recommend you start with a One Page Marketing Plan. Prices are $99 for the next 12 days.