Business surveys show that Word of Mouth (WOM) accounts for up to 92% of new business. Clearly it’s important. So, how do you make word of mouth marketing work for your business?
Even if your current clients are sharing how very amazing your are, the referrals may not be coming in.
For many business owners, marketing money is used up on the front end through FB Ads, Google keyword searches, or the next big thing.
But, this tactic misses your biggest referring source: Current Clients.
I’ve realized this has been an inconsistency for me, and have taken steps to give more to those who are already in my circle. I recently opened up my an online forum to all current clients so that they had access to resources, check-ins, and solid group support.
The more you are able to show your current clients how much you appreciate them, the more likely they will be to share your services with others.
The second part is obvious, but often gets missed.
You have to ask people to refer to you…
I know, if you’re like me, you’d just assume, if they are getting the tremendous benefits intended from this service they will certainly pass it along!
But, you know what they say about making ASSumptions.
Think about a bonus you can offer your already grateful clients, and take a moment to ask them for referrals this week.
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