{"id":634,"date":"2017-02-20T01:24:47","date_gmt":"2017-02-20T01:24:47","guid":{"rendered":"http:\/\/jasonstein.com\/?p=634"},"modified":"2017-02-20T04:32:38","modified_gmt":"2017-02-20T04:32:38","slug":"sampling-whiskey-growing-business","status":"publish","type":"post","link":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/","title":{"rendered":"Sampling Whiskey and Growing Your Business"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/IFcnaKsWLqo?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Now, I&#8217;m not recommending that you start drinking while you work, but I wanted to share with you \u00a0something that my whiskey club has taught me about business.<\/p>\n<p>Over the past five years, I&#8217;ve learned a lot about whiskey. Like what distinguishes a scotch from a bourbon, and the nuance in taste between something aged in a port versus a sherry cask.<\/p>\n<p>I&#8217;ve also tasted the\u00a0difference between a $20 and $200 dollar bottle of whiskey, and can say from experience that more expensive isn&#8217;t always better.<\/p>\n<p>My point is, we all have preferences and my whiskey club has allowed me the opportunity to sample whiskeys from around the world so that I can decide what my preferences are.<\/p>\n<p>In the world of business it is important to allow your clients to sample your products and services, especially if you are asking them to make a large commitment of time or money.<\/p>\n<p>You could do this by having a free giveaway.\u00a0Although there will be some that say you should never give anything away for free. In my opinion, a free, or low cost offer allows more people to try your business, and gives current\/past clients an easy way to refer to you.<\/p>\n<p>And that&#8217;s the ticket. According to Neilson ratings word of mouth still accounts for 92% of business.<\/p>\n<p>As you may have seen, I use what I call the\u00a0<a href=\"https:\/\/jasonstein.com\/chocolate\/\">Chocolate Strategy Session<\/a>,\u00a0which is a 30-minute business consult with a business owner in exchange for their favorite chocolate. This allows them to sample my services and learn more about what I offer and my personal flavor as a business coach.<\/p>\n<p>I&#8217;m going to take this moment to pause\u00a0and say, if you, or someone you know, are\u00a0in need of\u00a0coaching schedule a session to see how I can be of service. I guarantee that it will be worth a bar of chocolate.<\/p>\n<p>Here&#8217;s a few more examples of how this strategy can be put into play in a business:<\/p>\n<p><a href=\"https:\/\/www.blueapron.com\/\">Blue Apron<\/a> will give you three free meals with your first order<\/p>\n<p><a href=\"https:\/\/www.netflix.com\/\">Netflix<\/a> will give you a free month<\/p>\n<p>Many authors will place a free chapter of their next book in the current novel you are reading to entice you to keep buying their material.<\/p>\n<p>And, take a look at all the free podcasts out there.<\/p>\n<p>We will cover podcasts\u00a0on another Money Morning Minute, but just know that their use as a marketing tool rose 23% from 2015 to 2016.<\/p>\n<p>Take a moment this week and ask yourself if you are offering your clientele a sample.<\/p>\n<p>If not, it&#8217;s time to begin.<\/p>\n<p>Together is Better,<\/p>\n<p>Jason<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now, I&#8217;m not recommending that you start drinking while you work, but I wanted to share with you \u00a0something that my whiskey club has taught me about business. Over the past five years, I&#8217;ve learned a lot about whiskey. Like what distinguishes a scotch from a bourbon, and the nuance in taste between something aged [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sampling Whiskey and Growing Your Business - Jason Stein<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sampling Whiskey and Growing Your Business - Jason Stein\" \/>\n<meta property=\"og:description\" content=\"Now, I&#8217;m not recommending that you start drinking while you work, but I wanted to share with you \u00a0something that my whiskey club has taught me about business. Over the past five years, I&#8217;ve learned a lot about whiskey. Like what distinguishes a scotch from a bourbon, and the nuance in taste between something aged [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Jason Stein\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-20T01:24:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-20T04:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jasonstein.com\/wp-content\/uploads\/2017\/02\/sampling-whiskey-and-growing-you.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jason Stein\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Stein\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/\",\"url\":\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/\",\"name\":\"Sampling Whiskey and Growing Your Business - Jason Stein\",\"isPartOf\":{\"@id\":\"https:\/\/jasonstein.com\/#website\"},\"datePublished\":\"2017-02-20T01:24:47+00:00\",\"dateModified\":\"2017-02-20T04:32:38+00:00\",\"author\":{\"@id\":\"https:\/\/jasonstein.com\/#\/schema\/person\/edd3bd4f076d0cac424e57935d9aa8ac\"},\"breadcrumb\":{\"@id\":\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/jasonstein.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sampling Whiskey and Growing Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jasonstein.com\/#website\",\"url\":\"https:\/\/jasonstein.com\/\",\"name\":\"Jason Stein\",\"description\":\"Profit, Relationships, Impact\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/jasonstein.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/jasonstein.com\/#\/schema\/person\/edd3bd4f076d0cac424e57935d9aa8ac\",\"name\":\"Jason Stein\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/jasonstein.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c2cf6d709686550336593d1f628b57d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c2cf6d709686550336593d1f628b57d6?s=96&d=mm&r=g\",\"caption\":\"Jason Stein\"},\"description\":\"Jason Stein coaches successful entrepreneurs &amp; small business owners looking for support and accountability in achieving healthy profits, healthy relationships, and healthy impact.\",\"url\":\"https:\/\/jasonstein.com\/author\/jason\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sampling Whiskey and Growing Your Business - Jason Stein","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/","og_locale":"en_US","og_type":"article","og_title":"Sampling Whiskey and Growing Your Business - Jason Stein","og_description":"Now, I&#8217;m not recommending that you start drinking while you work, but I wanted to share with you \u00a0something that my whiskey club has taught me about business. Over the past five years, I&#8217;ve learned a lot about whiskey. Like what distinguishes a scotch from a bourbon, and the nuance in taste between something aged [&hellip;]","og_url":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/","og_site_name":"Jason Stein","article_published_time":"2017-02-20T01:24:47+00:00","article_modified_time":"2017-02-20T04:32:38+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/jasonstein.com\/wp-content\/uploads\/2017\/02\/sampling-whiskey-and-growing-you.jpg","type":"image\/jpeg"}],"author":"Jason Stein","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jason Stein","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/","url":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/","name":"Sampling Whiskey and Growing Your Business - Jason Stein","isPartOf":{"@id":"https:\/\/jasonstein.com\/#website"},"datePublished":"2017-02-20T01:24:47+00:00","dateModified":"2017-02-20T04:32:38+00:00","author":{"@id":"https:\/\/jasonstein.com\/#\/schema\/person\/edd3bd4f076d0cac424e57935d9aa8ac"},"breadcrumb":{"@id":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jasonstein.com\/sampling-whiskey-growing-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jasonstein.com\/"},{"@type":"ListItem","position":2,"name":"Sampling Whiskey and Growing Your Business"}]},{"@type":"WebSite","@id":"https:\/\/jasonstein.com\/#website","url":"https:\/\/jasonstein.com\/","name":"Jason Stein","description":"Profit, Relationships, Impact","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jasonstein.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/jasonstein.com\/#\/schema\/person\/edd3bd4f076d0cac424e57935d9aa8ac","name":"Jason Stein","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jasonstein.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c2cf6d709686550336593d1f628b57d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c2cf6d709686550336593d1f628b57d6?s=96&d=mm&r=g","caption":"Jason Stein"},"description":"Jason Stein coaches successful entrepreneurs &amp; small business owners looking for support and accountability in achieving healthy profits, healthy relationships, and healthy impact.","url":"https:\/\/jasonstein.com\/author\/jason\/"}]}},"featured_image_src":"https:\/\/jasonstein.com\/wp-content\/uploads\/2017\/02\/sampling-whiskey-and-growing-you.jpg","featured_image_src_square":"https:\/\/jasonstein.com\/wp-content\/uploads\/2017\/02\/sampling-whiskey-and-growing-you.jpg","author_info":{"display_name":"Jason Stein","author_link":"https:\/\/jasonstein.com\/author\/jason\/"},"_links":{"self":[{"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/posts\/634"}],"collection":[{"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/comments?post=634"}],"version-history":[{"count":0,"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/posts\/634\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/media\/637"}],"wp:attachment":[{"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/categories?post=634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonstein.com\/wp-json\/wp\/v2\/tags?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}